Origin Stories: The Pop Culture Trademark Collection

Stereoscopic Viewer Patent T-Shirt

$25

Edwin Meyer was a pharmacist at Owl Drug in Portland, Oregon in 1919. From the drug store, he developed a photo-finishing business. He borrowed money from his dad to head out on his own and quickly became the nation’s largest producer of 2D scenic postcards. Stereoscopic (3D) postcards were a novelty, but the viewers were bulky and awkward. 

Meyer was approached by William Gruber, a Portland organ maker, amateur inventor, and photography enthusiast. Gruber had cobbled together a compact, lightweight viewer using recently-popularized 16mm film stock. A deal was struck, and Gruber’s now-ubiquitous plastic contraption soon swept the imagination of 1950s America.

Printed on 100% cotton Next Level 3600 and 3900 royal blue tees with printed interior label. Available in unisex sizes S-3XL and women's sizes S-2XL.

This item is custom made and therefore cannot be returned or exchanged.

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