10-color screenprint on Neenah Smooth Natural White 100# cover
"You’re 8 years old and you just found out that your favorite show about giant robots that transform into boxy cars and tape decks also has a movie. Holy crap, that’s so cool. You get your parents to rent it for a movie night during summer. It’s so much cooler than any episode of the show, but you can’t help but notice that a lot of your favorite characters are getting hit once and not getting back up. It feels a little weird, but it’s all good. Optimus Prime’s finally arrived. He beats the brakes off of Megatron, tossing him around like a sack of potatoes. As usual, Optimus Prime put the team on his back and turned the tide. Hold on, he looks pretty beat up. Huh? I don't remember ever seeing Prime with a hole in his stomach on the show...
‘I fear the wounds are...fatal.'
"Hey, mom? What does ‘fatal’ mean?”
And there it was: my first exposure to death and loss, thanks to an elaborate toy commercial. This poster aims to capture that cathartic and inspiring feeling of discovering that our heroes are not invincible, but that doesn’t stop them from bravely pushing forward…'no matter the cost.'
Oh and that this was all Hot Rod’s fault. " - Oliver Barrett